Storytelling & strategy for beauty , wellness and lifestyle brands
At Rani Public Relations, brand storytelling is at the core of everything we do. Let’s build a deeper connection with your dream customers through public relations, influencer campaigns, SEO and digital marketing.
Media Relations
Brand awareness is our bread and butter. Using our network of media contacts and customized pitches, we’ll land press coverage for your brand in top-tier print, digital, broadcast and affiliate media outlets within your niche.
Affiliate PR
Turn media publications into your biggest brand advocates. With our affiliate PR service, we’ll connect your brand with outlets that provide shoppable media placements. The result? More coverage and conversions!
Influencer Marketing
Leverage our network of diverse creators! We’ll develop results-driven campaigns that grow your community. We’ll handle everything from campaign creation to recruitment, negotiations, tracking and reporting.
Brand Events & Activations
Let’s bring your brand to life with press-worthy events and experiences. Whether it’s a launch party, grand opening, pop-up shop or press dinner, we’ll handle all of the details & logistics with our white glove event services.
SEO Strategy
With our SEO services, we’ll make it easier for potential customers to find your website. We’ll optimize your site for on-page SEO (think title tags, meta descriptions, alt text, etc.) and identify keywords that will convert.
Blogging & Copywriting
Connect with your dream customers through compelling copy. Whether it’s weekly blog posts, a fresh take on your website copy or revamping your brand messaging, we’ll craft stories that share your “why” with the world.
Our Recent Work
GLO30 Dallas
Fasted Athlete
Bask & Bloom Essentials
Frequently Asked Questions
Why does my brand need PR?
The goal of PR is to build brand awareness. The right PR agency can help your brand establish credibility in your niche, engage with potential customers, build brand loyalty and even attract investors and retailers with strategic press coverage. Check out our blog post to learn more about what PR is and how it can benefit your business.
Is my brand ready for PR?
Before you approach a PR agency, make sure your brand has product imagery that’s ready to share, a polished & functional website, availability on an affiliate network (like Awin or Amazon) and a unique story to tell. It’s also important to have a budget for PR. Public relations is a long-term strategy that doesn’t always have immediate ROI. You’ll need at least 6 months to see results, so plan your PR & marketing budget accordingly.
How long does it take to see results from media outreach?
This can vary greatly depending on several factors, including consumer trends, editorial calendars, the news cycle and even the economy. PR is a long-term investment; it takes time to build media relationships, so you won’t always see the results and ROI within the first 1-2 months. We recommend a commitment of at least 6 months to have the most effective campaign possible. This gives your PR agency time to build the strategy, cultivate media relationships on your behalf and secure high-impact media coverage for your brand.
I’m getting ready to launch. When should I hire a PR agency?
For the best results, you should hire a PR agency at least 3 months before your launch; this gives the team ample time to strategize, execute and secure media placements in time with your official launch date. If you need full-service launch support (such as branding, website development, content creation, PR & influencers, launch event, etc.), we recommend hiring an agency at least 6-9 months before your launch date.