Laila Dar is the Founder & CEO of Rani Public Relations. With a deep passion for creative storytelling, she’s spent over a decade supporting beauty, wellness and lifestyle brands through PR and digital marketing. But throughout her career, inclusivity always remained her biggest priority. As a Pakistani woman and first-generation American, her mission is to empower and advocate for those whose voices often go unheard.

In the summer of 2020, Laila brought that mission to life by launching Rani Public Relations, a storytelling agency dedicated to amplifying underrepresented brands. Since then, we’ve had the privilege of helping incredible brands share their unique stories with the world. You’ll find our clients in top-tier publications like Forbes, Harper’s Bazaar, Elle, Marie Claire, InStyle, Allure and many more.