The Goal
Nomads Swimwear tapped us to tell their story and announce their official launch as a size-inclusive swim and resortwear brand. Our mission was to secure press coverage in top fashion, lifestyle and cultural media outlets to drive brand awareness and sales for their luxury collections.
The Strategy
We leveraged our storytelling skills and relationships with editors to spread the word about Nomads Swimwear’s unique story. We created a strategic media campaign that shared the founder’s journey as a designer, the gap she identified in the swimwear market, her inclusive mission behind the brand and the inspiration for each collection.
The Results
Our multifaceted strategy led to top-tier media coverage for Nomads Swimwear in publications such as Forbes, Harper’s Bazaar, InStyle, Marie Claire and Refinery29. This created a snowball effect of affiliate sales, brand recognition and attention from major retailers, including Anthropologie and Shopbop.
222M+
30+
Campaign reach
Media placements
