The Goal
Laura Botelho Interiors had a growing presence in the Dallas area, but they aimed to establish credibility that would attract new interior design clients. Our goal was to secure press coverage in top interior design, lifestyle and consumer publications to build brand awareness and reach for the interior design firm.
The Strategy
To position Laura Botelho Interiors in front of their ideal clientele, we executed a campaign that included media relations, content strategy and influencer marketing. On the media front, we tapped into our editor relationships and pitched Laura’s past client projects, her expertise as a designer and her interior design trend commentary. To increase SEO and social media awareness, we also mapped out specific content ideas that would drive more local traffic to the design firm’s website and social channels.
The Results
Our 360-degree strategy led to major media coverage for Laura Botelho Interiors in publications such as Martha Stewart, Southern Living, Real Simple, The Spruce, Health, Week& and more. We also confirmed media opportunities in Dallas, including Shoutout DFW and The Dallas Morning News.
51M+
10+
Campaign reach
Media placements
