Our Goal
BreadEx, a Dallas-based food startup, aimed to help people experience new cultures with a globally-inspired bread delivery service. As they prepared to launch, they trusted us to tell their brand story and make a lasting impression on the Dallas-Fort Worth community.
Our Strategy
To increase awareness for BreadEx, we leveraged our relationships with local media and influencers to reach the widest audience. We also executed a press preview event to connect BreadEx with influential voices in the community. Finally, we created strategic blog content to make the brand more discoverable online.
Our Results
Rani Public Relations landed press coverage in major Dallas publications, including Dallas Observer, Dallas Innovates, CultureMap Dallas and a broadcast segment on NBC Texas Today. We also secured partnerships with local influencers to amplify the story on social media.
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3.4M+
Media placements
Influencer partners
Campaign reach
