Local media features are a game-changer for small businesses. Whether you own a luxury fashion boutique, beauty brand, wellness spa or interior design firm, local media coverage can boost visibility in your community. But how do you get noticed by local journalists? Here are our five tips to help you get featured in local media publications.
1. Know your local media.
Before pitching your story, you first need to understand the local media landscape. Every community has its own set of media outlets (i.e. magazines, newspapers, TV stations, community websites, etc.), and they cater to different audiences and news topics. So start by researching publications that are most relevant to your brand. If you’re a fashion boutique owner, look for local fashion magazines or lifestyle sections in the newspaper. If you own a cool new coffee shop, check out local beauty blogs, influencers and food magazines. From there, you can follow reporters from those outlets on social media and cultivate relationships.
2. Craft a compelling story.
Journalists are bombarded with pitches every day, so yours needs to stand out. The key is to craft a compelling story that resonates with the writer and their audience. Remember, local media is all about community. Do you have a personal story that inspired your brand? Are you launching a new product that has a local twist? Is your business involved in community events or charitable initiatives? These are the kinds of stories that local media love.
Make sure your story has a strong hook, something that grabs people’s attention right away. For example, if you’re opening a new store, make sure you highlight the unique aspects (i.e. sourcing products from local artisans or hosting a charity event on opening day).
3. Leverage social media.
Social media is the perfect way to get noticed by local journalists. Many writers use social media to find story ideas, follow trends and engage with their readers. So our advice is to maintain an active and engaging social media presence; this helps you build your own digital community while also catching the attention of writers and influencers. Shar your brand’s story, behind-the-scenes content and updates on your social media channels. When local media sees that your brand is well-loved in the community, they’re more likely to take notice.
4. Get ready for your close-up.
When the media does come calling, be ready for the opportunity. That means having all your ducks in a row, from your messaging to your visuals. First, make sure you have a clear and concise message about your brand. Whether you’re talking about your business’s mission, a new product or a community initiative, your message should be consistent and brand-aligned.
Next, prepare your visuals. If a writer asks for images, make sure you have a selection of professional, high-resolution photos to share. This not only makes their job easier but also ensures your brand is presented in the best light.
Finally, be responsive and available. Journalists work on tight deadlines, so if they reach out, be quick to respond. Being easy to work with can lead to repeat coverage and build a positive rep with local media.
Our final thoughts
Every piece of media coverage, no matter how small, builds your brand’s credibility and awareness. So start putting these tips into action, and watch as your brand becomes a local media favorite! If you’d like to be featured in more local media outlets, book a free consultation with Rani Public Relations to get some guidance for your small business.
About Rani Public Relations
We are Rani Public Relations, a boutique PR agency for fashion, beauty, lifestyle and interior design businesses. Powered by a decade of passionate PR experience and heart-centered storytelling, we turn startups into standout national brands.
