In this digital age, content is queen. Relatable storytelling has never been more important, but with so many content channels to focus on, it’s easy to become overwhelmed. You might be tempted to sideline your content strategy, but we’re here to help. We’ve compiled tried-and-true content ideas that your brand can use on social media and beyond. Whether you are a fashion designer, beauty founder or lifestyle startup, there’s something for everyone! So without further ado, here are 22 content ideas for your marketing strategy.
1. Behind-the-scenes content
Transparency is essential for brand storytelling. Consumers want to support brands that they can relate to and trust. So don’t be afraid to share imperfect and relatable moments that show who you really are. This could be videos of your design process, clips of you packing up customer orders or snapshots of your team at work.
2. Why you started your business
Now is the time to share your “why” with the world. As we said, customers want to support brands they connect with and believe in. So tell your audience about your purpose — why you created your product, what inspires you and how your brand hopes to serve others.
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3. How-to tutorials
How-to posts are incredibly popular on social. This type of content shows others how to do something in an easy, accessible format that they can save and revisit endlessly. So whether you create a TikTok about how to style your product, a step-by-step skincare routine on Reels or a detailed recipe post for your company blog, find ways to become a resource for your audience.
4. Your favorite resources
Don’t limit yourself by only sharing posts about your company. Share valuable content from experts in your industry, your favorite books (we love a virtual book club), a fun playlist and other resources that can engage your audience outside of self-promotion.
5. Polls
Instagram polls are an easy way to interact with your audience, boost engagement and learn more about your customers’ preferences. It can also be a fun way to test out new product ideas and collect customer feedback as you build your brand. We love seeing brands create polls for followers to submit product name ideas or share their thoughts about the brand. It’s an excellent way to make their audience feel seen and like they’re part of the brand too.
6. Industry news
The fashion, beauty and lifestyle industries are always evolving. Make your brand a go-to resource by monitoring and reporting on relevant news that impacts your audience, like new trends, major industry shifts, etc. For example, a size-inclusive fashion brand could share articles about size discrimination in the fashion industry. An organic skincare brand could share facts & statistics about the environmental impact of beauty ingredients. Identify topics that are relevant to your brand mission and values, and share them.
7. Testimonials + reviews
People tend to connect with those who share their experiences, interests and opinions. So if someone recommends a certain product or brand, others may become interested in learning more or even feel the same way too. Testimonials and reviews provide social proof that can encourage others to support your brand and inspire brand trust.
8. Press features and brand mentions
Sometimes it’s okay to brag. Leverage the press features you have and share them with your audience. It will help build credibility in your industry and among your target customers. Quick tip: use those press mentions in your ad strategy too; it’ll go a long way!
9. Sneak peeks
Sneak peeks create a sense of exclusivity and motivate your audience to revisit your page for updates. So whether you’re launching your website, an official rebrand, a new product or an upcoming event, get your audience excited and involved by sharing a sneak peek of what’s to come.
10. Shoutout or mention other brands
Showing support to brands outside of your own can be humanizing in the eyes of your customers. And when you endorse other brands, chances are they’ll do the same for you. For example, you can share an Instagram post highlighting your favorite women-owned businesses or spotlight a fellow BIPOC-owned brand that you love and is outside your niche.
11. Holidays + special days
There are a million quirky but relevant holidays out there, so take advantage and find some fun holidays that align with your brand. Here are a few content ideas to get you started:
- January: New Year, National CBD Month, National Get Organized Month
- February: Galentine’s Day, Valentine’s Day, Black History Month
- March: International Women’s Day, Women’s History Month
- April: Earth Day, National Brunch Month, Stress Awareness Month
- May: Mother’s Day, Mental Health Awareness Month, AAPI Heritage Month
- June: Clean Beauty Day, Father’s Day, LGBTQIA Pride Month, Rose Month
- July: National Bikini Day, Independent Retailer Month
- August: National CBD Day, Black Business Month, National Wellness Month
- September: Acne Positivity Day, Hispanic Heritage Month, Self Care Month
- October: Plus Size Appreciation Day, Breast Cancer Awareness Month, Women’s Small Business Month
- November: America Recycles Day, Small Business Saturday, Giving Tuesday, Gratitude Month
- December: Hanukkah, Christmas, Kwanzaa, New Year’s Eve, Champagne Day
12. Education
What tips, tricks and advice can you share with your audience? Establish yourself as an expert in your niche by sharing educational content. This can be about specific ingredients you use in your products, the history behind the garments you create, the cultural context of your latest collection and other expert insights about your industry.
13. Interview someone you admire
Interviews are a great way to share industry insights with your customers and build brand awareness among a new audience. So tap into industry influencers and others in your niche who can align with your brand and provide value for your audience. This could be a content creator who caters to your niche, a product developer in your industry or even a fellow founder you admire.
14. User-generated content
Include your audience in your brand marketing by resharing user-generated content. Create a fun dedicated hashtag for customers to use when posting about your brand — you’ll get more content to repurpose, and your customers will feel appreciated and important. It’s a win-win!
15. Spotlight creators in your industry
Sadly, many emerging brands don’t have a budget for paid influencer partnerships. But that doesn’t mean you can’t build relationships with influencers in an organic way. Spotlight your favorite creators in your industry and introduce them to your audience to build a genuine relationship. When you support others, they’ll show the same support back.
16. Introduce your team
People are more likely to connect with a brand if they can see the face (or faces) behind it. So show off the hard-working team that helps make your brand possible. It’ll show your followers that your company is authentic, build trust among your audience, and show appreciation for your amazing employees.
17. Quizzes
Quizzes are another fun way to interact with your target customers. Think about the pain points your audience experiences, and create a quiz that shows how your brand can serve them. For example, you could create a shopping quiz that matches customers with product recommendations, a quiz that gauges their knowledge about a certain topic, or a personality quiz that matches their traits to specific results.
18. Takeovers and collaborations
Whether you team up with a popular creator, a brand you love, or an expert in your industry, collaborate with someone who can provide value to your audience. This could be through social media takeovers, guest posts on your company blog, social influencer partnerships, etc.
19. Q&A
Transparency is everything when it comes to your brand’s content. So invite your audience to ask questions and do a mini Q&A session for your social channels. This can be about your latest collection, entrepreneurship, your inspiration, etc. It’s the perfect way to engage with customers and connect on another level.
20. Instagram Live
Give your audience a chance to engage in real-time with a Live on Instagram, Facebook, or TikTok. You can chat with customers directly, answer their questions, and even bring in other creators, brands, and experts to maximize the value & views of the experience.
21. Video content
If you haven’t invested in video content yet, now is the time! Videos consistently generate more engagement than static imagery and are a more exciting way to get your message across. You can share videos in the form of Instagram Reels, TikToks, YouTube content, and Stories across your social channels.
22. Competitions + giveaways
Competitions and giveaways are easy ways to build excitement about your brand. If you are a fashion brand, invite customers to share photos of themselves wearing your products for a chance to win a mini shopping spree. If you’re a beauty brand, partner with other brands in your niche to create a gift package for a lucky winner who joins your email list.
About Rani Public Relations
We are Rani Public Relations, a boutique PR agency for fashion, beauty, lifestyle and interior design businesses. Powered by a decade of passionate PR experience and heart-centered storytelling, we turn startups into standout national brands.
