So your product was just featured in a national publication. How exciting! A major press feature can do great things for your fashion, beauty or lifestyle brand — but the work isn’t done yet. There is still so much you can do to maximize the results of your press coverage. With a timely marketing strategy in place, you can use media coverage to boost your brand visibility both online and offline. So today, we’re sharing three creative ways you can repurpose your earned media coverage.
Cross-promote on social media.
Media coverage is a great opportunity for social media content. Once your brand’s press feature is live, use quotes, headlines and snippets from the article in your visual content. This will make your brand more credible in the eyes of your audience, and it’ll encourage them to join in on the conversation. Don’t forget to thank the journalist and tag them in the post to show your gratitude. (Pro tip: journalists love to work with brands who share press features and get more eyes on their content!)
Create an email campaign.
In that same vein, you can use press coverage in your email content too. Each time your brand is featured in a major media outlet, craft an email to your subscribers that summarizes the press feature, share links to the article and celebrate this win with your audience. You can even offer a one-time discount for email subscribers who shop the product mentioned in the article.
Brag about it.
You deserve this win! After you’ve shared the news with your audience, make sure you add the press mention to your website. Highlight your top press features on your homepage so every visitor can see them, and create a separate Press page to share all of your brand’s media coverage. That social proof can help push customers to take the leap and purchase your products.
You can also put those major press hits in your social media bio (i.e. “Featured in @vogue @ellesua @allure”). And be sure to add that press hit to your pitch deck and show it to potential buyers, investors and partners. You put in the work to earn the media’s trust; now make that media feature work for you.
Our final thoughts
Media coverage can do so much to amplify awareness for your brand, but those press features are only the first step in the marketing cycle. Public relations will get the word out about your brand, but it’s up to you to turn that media attention into a marketing tool. If your business is ready to earn more media coverage, book a free consultation with Rani Public Relations to take your brand to the next level.
About Rani Public Relations
We are Rani Public Relations, a boutique PR agency for fashion, beauty, lifestyle and interior design businesses. Powered by a decade of passionate PR experience and heart-centered storytelling, we turn startups into standout national brands.
