As an emerging brand, PR can be a bit confusing. We often talk to founders who have a skewed perception of public relations and what it can do for their brands. Having clear expectations is essential for a successful partnership and your brand growth. So let’s dive into the most common myths about public relations and set the record straight.
Myth #1: PR is the same as advertising.
One of the most common misconceptions is that PR is just another form of advertising. While both PR and advertising promote your brand, they operate in very different ways. Advertising is paid media; you control the messaging and the placement, so you dictate exactly what the audience sees. It’s a more direct approach to generating sales and brand awareness.
On the other hand, PR is earned media. It’s about building relationships with media outlets, journalists, and influencers to gain coverage that isn’t paid for. When a fashion magazine writes about your new product launch or a beauty creator raves about your latest skincare product, that’s PR in action. Because those brand mentions are earned rather than bought, consumers see them as more trustworthy and as authentic endorsements of your brand.
Myth #2: PR guarantees immediate results.
Instant gratification is a common expectation when investing in PR. But it takes time to build your brand reputation — especially in the lifestyle space, where trends can change overnight. A strategic PR campaign can definitely generate buzz and drive traffic, but it’s important to remember that public relations is about building a relationship with your audience over time. Consistent, positive media coverage, social media engagement, and influencer partnerships will gradually build your brand’s credibility and reputation.
Myth #3: PR is just press releases.
While press releases are a valuable tool, they’re just one piece of the puzzle. Effective PR is much broader and includes media relations, influencer marketing, event planning, content creation, crisis management, and much more. For example, if you’re launching a new product, a press release might announce it, but PR doesn’t stop there. We might secure influencers to review the product, pitch story ideas to relevant magazines, organize a launch event and create engaging social media content to drive conversations. PR is about crafting a comprehensive strategy that ensures your brand is seen, heard, and remembered across various channels.
Myth #4: PR is only for big brands.
Public relations isn’t only for big brands with massive budgets; it’s just as important for small businesses and emerging brands. PR can be a powerful tool for smaller brands to build brand awareness, establish credibility, reach new customers, and stand out in a crowded market. Your PR moments don’t have to be expensive — they just have to be strategic. For example, collaborating with micro-influencers, pitching to local media, and hosting intimate events can be highly impactful without breaking the bank.
Myth #5: PR can fix everything.
Unfortunately, there isn’t a magic wand to fix your business problems overnight. If your brand is facing major challenges — such as struggling sales, a product recall, a social media scandal, or negative reviews — PR can help manage the situation, but it’s not a cure-all. You still need to address the root cause of your issues. For example, if your wellness brand isn’t generating enough sales every month, media coverage won’t be enough to revive your business. You must invest in other marketing channels, such as your branding, website, content strategy, and core brand message.
Our final thoughts
Understanding PR and clearing up these common misconceptions is crucial for any brand that wants to grow and thrive. PR isn’t just about press releases or quick fixes; it’s about building relationships, enhancing your brand’s reputation, and creating lasting connections with your audience.
Our goal as a PR agency is to secure meaningful media coverage. We make sure your brand is portrayed positively and authentically, so you can reach your ideal customers. Whether you’re a startup looking to make your mark or an established brand that needs reputation management, let’s work together to tell your brand story in a way that truly shines.
About Rani Public Relations
We are Rani Public Relations, a boutique PR agency for fashion, beauty, lifestyle and interior design businesses. Powered by a decade of passionate PR experience and heart-centered storytelling, we turn startups into standout national brands.
